This chapter presents the results of a study investigating leadership and leadership styles in e-commerce adoption in small and medium size enterprises in Australia. The results show that top management and CEO' leadership have a key role in small and medium size enterprises (SMEs) in developing a vision for e-commerce adoption and that the dominant leadership style is directive with some signs of consultative. Furthermore the study shows that e-commerce adoption is becoming a strategic process and in this process top management is taking into consideration both the organizational knowledge and the knowledge of external consultants.
Leadership in the Digital Enterprise: Issues and Challenges, 2010, p. 118-131
Leadership; E-commerce; adoption; Small and medium size enterprises; SMEs