1 Innovation in Business and Enterprises, The Department of Communication, Business and Information Technologies, Roskilde University2 The Department of Communication, Business and Information Technologies, Roskilde University3 Innovation in services and experiences, Department of Social Sciences and Business, Roskilde University
This chapter presents the results of a study investigating leadership and leadership styles in e-commerce adoption in small and medium size enterprises in Australia. The results show that top management and CEO' leadership have a key role in small and medium size enterprises (SMEs) in developing a vision for e-commerce adoption and that the dominant leadership style is directive with some signs of consultative. Furthermore the study shows that e-commerce adoption is becoming a strategic process and in this process top management is taking into consideration both the organizational knowledge and the knowledge of external consultants.
Leadership in the Digital Enterprise: Issues and Challenges, 2010, p. 118-131
Leadership; E-commerce; adoption; Small and medium size enterprises; SMEs