This paper presents the results of a study investigating environmental, organizational and technological factors influencing adoption of electronic commerce in small and medium size enterprises in Denmark and Australia. A total of eight companies have been interviewd, four located in the area of Copenhagen, Denamrk and four in Brisbane area, Australia. The results show many interesting similarities and few differences between the two countries. For example, in both countries the external environment has an influence mainly through customer pressure and availability of ICT consulting services. The main organizational factors affecting e-commerce adoption in the two countries are the CEO and employees' knowledge and attitude. Finally a number of technology related factors affect e-commerce adoption in the two countries as for example the ability to stream information out to the clients or the possibility to offer online training.
Social Studies of Information Systems: A Comparative Distinction of Mediterranean Informations Systems, 2006, p. 7-20
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Mediterranean Conference on Information Systems 2006