Rasmussen, Mette Apollo2; Hansen, Uffe Kjærgaard2; Conradsen, Maria Bosse1
1 The Department of Communication, Business and Information Technologies, Roskilde University2 Management and organization, Department of Social Sciences and Business, Roskilde University
Considering the need for a tangible focus for qualitative research on trusting, we propose that expectations to the behavior of others can provide that. By focusing on expectations, researchers can produce narrative descriptions that explains how trusting develops and changes. Then the key theoretical question is “How do we describe and understand expectations in a micro perspective?” In this article we turn to Luhmann, Mead, Denzin and Blumer, to gain a better understanding of expectations. Overall we hope this paper contributes with a framework for research on trusting, which frames and supports the “shapeless data spaghetti toward some kind of theoretical understanding that does not betray the richness, dynamism, and complexity of the data” (Langley, 1999: 694).