The paper addresses how the media system and the political system in Denmark interact or couple. The overall question of the paper is whether this interaction should be seen as a strong and continuing structural coupling or as a new emerging system with a new binary code. The paper will be limited to develop the theoretical analytical frame for this specific question and topic, and for that purpose based on some of the empirical production, namely interviews with the spokesmen of climate from all parties represented in the Danish Parliament. Primarily the theoretical analytical frame will outline how to search the interaction as a specific structural coupling and secondarily outline some suggestions for seeing the interaction as an emergent system. It is this specific frame and work in progress, I would like to present and discuss at the conference.