1 The Department of Communication, Business and Information Technologies, Roskilde University2 Innovation in Business and Enterprises, The Department of Communication, Business and Information Technologies, Roskilde University3 Department of Social Sciences and Business, Roskilde University4 Handelshögskolan i Stockholm/Stockholm School of Economics
What is captured and what is lost?
Anzmac Conference Proceedings 2009, 2009
Main Research Area:
Australian and New Zealand Marketing Academy Annual Conference (ANZMAC) 2009
ANZMAC : Australian New Zeeland Marketing Associationn