1 Communication, Journalism and Social Change, Department of Communication and Arts, Roskilde University2 The Department of Communication, Business and Information Technologies, Roskilde University3 Magt, Medier og Kommunikation, Administration Department of Roskilde University, Roskilde University4 Department of Communication and Arts, Roskilde University
Credibility is frequently represented as both an ideal goal for journalism as a profession (Vultree, 2010) and as an integral part of the survival strategy of the news industry (Meyer, 2004). Yet there exists no widely accepted operationalization of the concept of credibility. In this paper we present the results of a study of credibility in Danish news media. In our study credibility is defined at an institutional level as a question of both the accuracy of the news reports featured in leading Danish news media (both newspapers, online news and television news), and as a question of press ethics among Danish journalists.