1 The Department of Communication, Business and Information Technologies, Roskilde University2 Management and organization, Department of Social Sciences and Business, Roskilde University3 Designing Human Technologies, Administration Department of Roskilde University, Roskilde University
Case study of Danish Public Diplomacy in Pakistan 2011-2013
Based on an explorative study of the Danish Public Diplomacy activities in Pakistan this paper brings to attention a number of issues related to cross cultural trust building. The empirical data includes information from the communication consultant at the Danish Embassy in Islamabad, and other public documents from the Danish Foreign Ministry. The conclusion is a list of research problems that needs to be investigated in the future, because there are still too many unknown factors that are of relevance for international trust building.