Yogesh K. Dwivedi, Helle Zinner Henriksen, David Wastell, Rahul De’
1 Department of IT Management, Copenhagen Business School
Social media have diffused into the everyday lives of many but still pose challenges to individuals regarding use of these platforms. This paper explores the multiple manners in which social media platforms gets employed by individuals based on an examination of 4 vignettes generated by interviewing individuals within a university context. An analysis of the vignettes and individual use behaviors highlights the tension between network-based adoption of social media platforms and the constraints that the network places on individual use of the platform.
Ifip Advances in Information and Communication Technology: Ifip Wg 8.6 International Working Conference on Transfer and Diffusion of It, Tdit 2013, Bangalore, India, June 27-29, 2013. Proceedings, 2013, p. 261-278
Social media; Adoption; Use; Social network; Tensions
Main Research Area:
Ifip Aict - Advances in Information and Communication Technology
IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2013