This paper explores the clinical approach to management research and positions it in relation to other similar approaches. It achieves this by pointing out the most important historical milestones in the development of such approaches. The literature on the approach is mapped, including that on the most adjacent approaches, in order to characterize and position the different approaches. Field or application data are used to identify how the approach has been used and developed in publications in major journals in the field. After the introduction, which presents the brief characteristics of the approaches, the paper discusses the research issues to which clinical research is relevant and how the research framework should be designed, then practical issues relating to how to approach the study objects, the design of the research instruments, and the conducting of the field research. Finally, it presents the method for analysing and drawing conclusions.
Proceedings From the 19th International Product Development Management Conference: Transformative Research in Product and Service Innovation, 2012
Main Research Area:
Eiasm Conference Proceedings Series
The 19th International Product Development Management Conference. IPDMC 2012
European Institute for Advanced Studies in Management