1 Department of Operations Management, Copenhagen Business School2 unknown
The article examines the strategic issues involved in the deployment of product platform development in an industrial network. The move entails identifying the types and characteristics of generically different product platform strategies and clarifying strategic motives and differences. Number of platforms and product brands serve as the key dimensions when distinguishing the different strategies. Each strategy has its own challenges and raises various issues to deal with.
International Journal of Automotive Technology and Management, 2011, Vol 11, Issue 3, p. 205-220
Automobile Industry; Automobile Brands; Industrial Networks; Multiple Brands; Product Brands; Product Platform Strategies; Single and Multiple Brand Platforms; Single Brands