1 Department of Language and Business Communication, Aarhus School of Business, Aarhus BSS, Aarhus University2 Knowledge Communication, Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Business Communication, Aarhus BSS, Aarhus University4 Department of Business Communication, Aarhus BSS, Aarhus University
Knowledge communication is an emerging means of understanding the processes involved in constructing and passing knowledge from person to person which works together with technical communication in the knowledge society. The concept of knowledge communication compliments technical communication by allowing for the interpersonal aspects of knowledge creation and diffusions. Combing technical and knowledge communication, then, covers the three major components of the knowledge economy-creation, diffusion, and use of knowledge. In my paper I propose that we consider three approaches to understanding the interaction between technical communication and knowledge communication -Culture as a system (Kampf & Kastberg 2005), Communities of Practice (Wenger 1998), and the intersection of Kenneth Burke's notions of terministic screens and entitlement from his work in A Grammar of Motives, A Rhetoric of Motives and Language as Symbolic Action. Looking at the question of the role writing plays as communities engage in technological and social change in local and increasingly global contexts, we approach writing from a knowledge communication perspective-situating writing as a reification of knowledge processes in discourse communities. Bazerman, (1988, p.10) states that "Writing is a social action; texts help organize social activities and social structure, and reading is a form of social participation..." Working from Bazerman's definition of writing as social action, and combining it with Wenger's (1998) definition for communities of practice which relies on participation and reification occurring in conjunction with written documents, we can understand Internet texts as reifications in an ongoing social action of producing knowledge. In other words, we can see written aspects of knowledge communication as situated strategic action through which genres are (re)formed. The medium of the Internet offers a space where the reification of this action can be observed, and its interactive potential offers academics insight into knowledge communication processes. Thus, we propose that Bazerman's definition of genre as emergent from social processes and at the same time part of the social context (p.8) can be used as a building block for constructing a definition of knowledge communication which encompasses the role of writing as part of ongoing processes of social and technological change. We believe the concept of knowledge communication offers a fruitful place to bring together rhetoric and linguistics to understand writing in a changing society.