International retailing of non-food fashion products, as chain stores impose a particular challenge within EA as the same general infrastructure networks, brands, data, business intelligence and applications should work in multiple, semi-compliant geographic regions. Generalised information system architectures are desirable. A case is presented of a fashion retailing organisation growing from 100 to 2000 stores with both fluctuant and long-term decision making, but also a strong international orientation. The case forms a base of shaping of the wider Enterprise Architecture (EA) for retailing. EA has significant potentials for innovation, improvement, enrichment and increased interaction between business and technology. Technology vendors are prepared for EA observations, but business seems hesitant: The IT inventory of chain retailing should be managed within EA; positioning the store in large international networks of chains encompassing marketing, supply chain, multi-channel concepts, payment systems and loyalty programs. Conclusively directions are set for a deepening of EA within retail.
Advanced Technologies Management for Retailing: Frameworks and Cases, 2011, p. 105-120
Enterprise Arkitektur; fashion; retail; international business; Information technology; Enterprise Architecture; fiscalisation; distributed systems; enterprise resource planning (ERP)