1 Department of Management, Aarhus School of Business, Aarhus BSS, Aarhus University2 The Study Committee for Economics and Management, Faculty of Social Sciences, Aarhus University, Aarhus University3 unknown
In this article relationship management is defined and discussed in the context of an entrepreneurial society. Important aspects of trends in entrepreneurial economies to aspects of managerial economies. Based on a review of established management theories, it is concluded that there is a need for an alternative theoretical framework. Such an alternative framework based on actor network theory (ANT)is introduced.
Lok Papers and Proceedings for Rent Xviii, 2004
Main Research Area:
Research in Entrepreneurship XVIII (RENT), December, 2004