In this article relationship management is defined and discussed in the context of an entrepreneurial society. Important aspects of trends in entrepreneurial economies to aspects of managerial economies. Based on a review of established management theories, it is concluded that there is a need for an alternative theoretical framework. Such an alternative framework based on actor network theory (ANT)is introduced.
Lok Papers and Proceedings for Rent Xviii, 2004
Main Research Area:
Research in Entrepreneurship XVIII (RENT), December, 2004