1 Department of Economics and Business Economics, Aarhus BSS, Aarhus University2 Department of Economics and Business Economics, Aarhus BSS, Aarhus University
The concept of 'analytics' has gained great interest in the academic literature but mostly for practical management since its formal show in the beginning of 2000. Analytics provide an integrated environment for predictive and descriptive modeling, data mining, text analytics, forecasting, optimization, simulation, and experimental design and several other methodologies and techniques, whereas Analytical Performance Management (APM) means a systematic exploration of quantitative relationships among performance management factors. However, most of the discussion and development so far has been conducted in companies or consulting companies (e.g. SAS-Institute, SAP, Oracle and IBM). In this paper, we discuss the drivers of the analytics movement, an example of an analytics design project, and the opportunities and implication for MA, i.e., the problem scope, models and methods, implementation issues, organizational role, professional skills, and education.
Management control, business analytics, data driven modelling, big-data, statistical and mathematical methods, decision oriented.; Management control; Business analytics; Data driven modelling; Big-data; Statistical and mathematical methods; Decision oriented