1 Department of Management, Aarhus BSS, Aarhus University2 Department of Management, Aarhus BSS, Aarhus University
Projects are everywhere across different sectors, industries and countries. Project management is no longer a sub-discipline of engineering and other rather technical disciplines but is also used for many other purposes. Even though practice has changed dramatically over the years, the models and methodologies for project management has been fairly static and has therefore received substantial criticism for a lack of relevance to practice. Several scholars have therefore started to think more widely about projects and project management conceptualized as rethinking project management. However this theme has lived a somewhat quiet life in Denmark, which leads to the purpose of this chapter, which is to set the stage for rethinking project management in Denmark. The chapter is based on an empirical study within the Danish project management community and beyond where we discuss this rethinking process. The chapter argues for a rethinking process due to pervasiveness and complexity in the contemporary project environment where rethinking is needed in order to stay competitive. The suggested approach for the rethinking project management is a framing process where body of ideas is established and then to diffuse and translate these ideas into practices by a collective action process.
Project Management Multiplicity: Current Trends, 2012, p. 39-58