- a study on the role of electronic media in the everyday-lives of one to three year old children
The main purpose of my Ph.D. project is to describe and understand the way television-programmes and video-films are being used by the very youngest viewers, and how they interpret and interact with especially television (and video) narratives. This particular audience-group has been vastly neglected in both Nordic and European media studies, even though several programmes and concepts over the last decade have been aimed directly at the youngest viewers and despite the fact that they represent a considerable consumer-segment. I have as a main thesis that children are constituted as television viewers during early childhood and that they, at this early age, develop preferences for specific genres, programs or concepts. Also, this age period is characterized by huge developments; cognitive, linguistic, bodily and socially, in which television texts plays an important role in providing narratives and other forms of raw-material. In the presentation of my paper I will include some of the very first findings from the empirical part of my study and discuss initial problems and challenges regarding design.My paper will emphasize the methodological challenges of the project, in trying to grasp children’s meaning-making (which is usually what traditional reception analysis does) by using methods originated in media ethnography. Mixing the two hitherto separated research traditions is partly determined by necessity, but also provides new insights, which will be discussed in my paper.