1 Department of Business Communication, Aarhus BSS, Aarhus University2 Department of Business Communication, Aarhus BSS, Aarhus University
Inspiration from a Scandinavian Project Management Course
The purpose of this paper is to address issues raised about the content of business education—moving away from a business-centered approach to understanding management, opening up a space for reflection, and offering tools to support this change in paradigm. Strand points out these issues as “relevancy, reflexivity and continuity.” (Strand, 2011, p.41). Although Project Management (PM) is often understood as a specialized and narrow management topic, in organizations that use formalized and integrated PM practices such as Prince2 ™, management is responsible for project conception. The practice of project conception by management can be understood as the place where CSR and sustainability practices can be operationalized in the base unit of work for many corporations—the project.