The Western European countries are a mature market for food, with growth in demand generally associated with growth in population. However, demand patterns of European consumers are changing, with growing demand for food products with certain characteristics, such as products perceived to be safer, more healthful, or produced in ways that are more beneficial to the environment and take animal welfare and equitable labor concerns into consideration. For example, 80 percent of the consumers in the European Union (EU) indicate a concern for animal welfare (Blandford and Fulponi, 1999), and European consumers are increasingly demanding organic food products and a wider selection of such products (Lohr, 2001). The social concerns for equitable income distribution and sustainable development are reflected in the growth of sales of products marketed under Fair Trade labels. The European Fair Trade market is estimated at $140 million annually (FAO, 1999), with participation by 50 supermarket chains in 14 countries (Lohr, 2001). INRA, Montpellier, France; and Anita Regmi is an Economist, Market and Trade Economics Division, ERS/USDA.
New Directions in Global Food Markets, 2005, p. 32-46
Private labels; ERS; USDA; Globale fødevaremarkeder; Detailmarked; Forsyningskæde; Fødevarer af høj værdi; Fødevareproducent; Industrikoncentration; MAPP; Global food markets; Retail market; Supply chain; High-value foods; Food manufacturer; Industry concentration