This contribution provides a ground plan for managing the networked enterprise as a central aspect in 21st century organizations. It builds upon and synthesizes parts of the literature, but provides novel insights from this synthesis as well, using a model, that links three generic network management tasks with three levels of management, identifying 9 focus areas. Rather than distinguishing between the management of external and internal resources, integration of external and internal resources are in focus, meaning that all managerial tasks hold consequences both internally and externally in the organization. The paper is conceptual embarking on a rational methodology. Empirical examples and cases are included in order to illustrate or contextualize certain points.
Proceedings From 22th Imp Conference, 2006
ledelse,; virksomhedsrelationer; netværk; management; business relationships; networks
Main Research Area:
22 IMP: Opening the network: New perspectives on industrial marketing and purchasing, 2006