1 Department of Management, Aarhus School of Business, Aarhus BSS, Aarhus University2 Centre for Organizational Renewal and Evolution (CORE), Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Management, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University
In this article, a model of the patterns of correlation in Wikipedia, reach and richness, lays the foundation for studying whether the free Web-based encyclopedia Wikipedia is only for developed countries. Based on data from 12 different Wikipedia language editions, the author finds that the central structural effect is on the level of human development in the current country. In other words, Wikipedia is in general more for rich countries than for less developed countries. It is suggested that policy makers make investments in increasing the general level of literacy, education, and standard of living in their country. The main managerial implication for businesses, that will expand their social network applications to other countries, is to use the model of the patterns of correlation in Wikipedia, reach and richness, as a market screening and monitoring model.
Journal of Macromarketing, 2007, Vol 27, Issue 4, p. 427-427
Main Research Area:
2007 Joint Conference of The International Society of Markets and Development and the Macromarketing Society, 2007