My aim here is to present a broad-brush overview of some of the most important roles that information has been found to play as a tool for promoting environmentally responsible consumer behaviour. Because this workshop is organized by a network of economists, I will start with the importance of information for getting the full potential out of economic instruments. However, my main emphasis will be on the importance of information for creating and facilitating consumers' willing participation in solving environmental problems that are in some way related to their behaviour as consumers. Information may be even more important for furthering other important types of behaviour, such as voter behaviour or activist behaviour, but I won't discuss the specific issues about promoting these types of behaviour today.
Main Research Area:
The SØM workshop, "Environment, Information and Consumer Behaviour", Frederiksdal, Denmark, 2003