1 Business and Environment, Aarhus School of Business, Aarhus BSS, Aarhus University2 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University3 Marketing and Sustainability, Aarhus School of Business, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University5 Department of Management, Aarhus BSS, Aarhus University
My aim here is to present a broad-brush overview of some of the most important roles that information has been found to play as a tool for promoting environmentally responsible consumer behaviour. Because this workshop is organized by a network of economists, I will start with the importance of information for getting the full potential out of economic instruments. However, my main emphasis will be on the importance of information for creating and facilitating consumers' willing participation in solving environmental problems that are in some way related to their behaviour as consumers. Information may be even more important for furthering other important types of behaviour, such as voter behaviour or activist behaviour, but I won't discuss the specific issues about promoting these types of behaviour today.
Main Research Area:
The SØM workshop, "Environment, Information and Consumer Behaviour", Frederiksdal, Denmark, 2003