Madsen, Henning5; Nielsen, Anne Ellerup6; Thomsen, Christa6; Ulhøi, John Parm5
1 Department of Management - Department of Business Administration, Department of Management, Aarhus BSS, Aarhus University2 Department of Business Administration - Management, Department of Management, Aarhus BSS, Aarhus University3 Department of Business Communication, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University5 Department of Management, Aarhus BSS, Aarhus University6 Department of Business Communication, Aarhus BSS, Aarhus University
The actual debate on climate changes has clear relevance to debates and developments in areas such as corporate environmental management and corporate social responsibility. For quite a while, management scholars have investigated the interrelations between corporate business activities and the natural environment and society at large. Since it makes good sense for industry to respond to concerns and stakes espoused by key holders, it is of high relevance to identify and analyze patterns in company’s perception of these behavioural drivers as well as how they try to influence stakeholders when communicating attitudes and actions related to their environmental and societal concern. Data for this paper comes from two studies: (i) a questionnaire based survey distributed to a random sample of industrial companies in Denmark in 1995, 1999, 2003, 2007 and 2011 focusing on their respond to the environmental challenge; and (ii) an interview based study of CSR activities in Danish SMEs in 2007. The paper concludes that despite the apparent attractiveness of self-regulation in industry, the major influence on industry’s’ environmental and climatically related behaviour seems to originates from stakeholders representing regulatory factors; i.e. voluntary options tend not to be widely adopted thus pointing to a continued strong need for an effective regulation. Furthermore, it concludes that SMEs and SME managers tend not to communicate strategically and externally about the CSR activities of the company.
Environmental Management; CSR communication
Main Research Area:
12th Conference of the European Academy of Management, 2012