Innovation and sustainability are critical to the design, activities, results, and financial viability of organizations. These support one another, with “sustainable innovation” addressing economic sustainability, and “innovating for sustainability” addressing societal and environmental sustainability. Both sustainable innovation and innovation for sustainability have gained traction as partial means of confronting economic, environmental and societal challenges. Although garnering footholds is promising, the growth rate of these challenges has thus far exceeded trajectory, scale, and velocity issues surrounding enterprise innovation and sustainability efforts and capabilities. Innovation and sustainability of the necessary trajectory, scale, and velocity are strategically integrated to deliver what we refer to as innovating sustainability. This provides an accelerated means path toward sustainable enterprise excellence, and hence toward the asymptotic aspiration of being a continuously relevant and responsible organization. Introduced are the concepts of innovating sustainability, sustainable enterprise excellence (SEE), and continuously relevant and responsible organizations (CRRO).
International Journal of Social Ecology and Sustainable Development, 2013, Vol 4, Issue 4, p. 65-76
BEST Sustainability; Co-Creation; Continuously Relevant and Responsible Organizations (CRRO); Excellence; Innovaton; Sustainability