1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus BSS, Aarhus University3 unknown
This paper examines different European regions of food culture. It does so by analyzing statements about food attitudes and food consumption from a general, commercial life style survey. The data were collected in 1989 through 20.000 interviews in European countries broken down into 80 regions. The purpose of the paper is to analyze what the variables included in the life style survey can reveal with regards to differences among Europeans' food cultures. This is done through a series of univariate analyses as well as through factor and cluster analyses. However, since the data are not yet ready for more advanced statistical analysis, this paper should definitely be regarded as a work progress paper, incomplete as it is.
European Advances in Consumer Research, 1993, p. 410-415