Ever since the introduction of the ERASMUS program 25 years ago and the adoption of the Bologna Declaration in 1999, universities in what is now the European Union have become increasingly international in terms of their student body and staff composition, a development in part supported by the universities through their discursive construction of themselves, not least on their websites, as international institutions. From a Bourdieuan perspective, this development, which necessarily involves the meeting of a variety of academic traditions, is of great interest in itself. It is also interesting, however, to investigate whether the online constructions are consistent with offline discourses and what the implications might be in terms of, for example, field positioning. This presentation investigates the case of Aarhus University, contrasting its discursive construction of itself as an international institution with the linguistic landscape of the university campus in Aarhus.
international university; discourse; public signs; Bourdieu; field; capital; field positioning
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The 19th NIC conference on intercultural communication, 2012