Stereotypic presumptions about gender affect the design process, both in relation to how users are understood and how products are designed. As a way to decrease the influence of stereotypic presumptions in design process, we propose not to disregard the aspect of gender in the design process, as the perspective brings valuable insights on different approaches to technology, but instead to view gender through a value lens. Contributing to this perspective, we have developed Value Representations as a design-oriented instrument for staging a reflective dialogue with users. Value Representations are fictional, value-driven concepts developed to promote dialogue with users about their values and how they may materialize with respect to interaction design in their everyday lives.
Making Design Matter!: Proceedings Nordes '11 : the Nordic 4th Nordic Design Research Conference, 2011, p. 284-287