1 Department of Business Communication, Aarhus BSS, Aarhus University2 Department of Business Communication, Aarhus BSS, Aarhus University
EU reputation and relationship management under scrutiny
This article examines the state of political public relations in the European Union by specifically focusing on reputation management and relationship management. Its arguments are based on a theoretical review of the literature of political public relations, reputation and relationship management, and EU communication. The article suggests an in-depth examination of the nature of some of the EU’s major problems in political public relations, and contributes to a more nuanced understanding of the possibilities and limitations of applying reputation and relationship management constructs to a political context. The nature of the analysis is exploratory rather than definitive, and specific investigations are needed to thoroughly explore and better theorize political reputation and relationship management in various political contexts.
Public Relations Journal (online), 2013, Vol 7, Issue 4, p. 1-22
Political public relations; Reputation; Relationship; European Union; publics; Management