1 Department of Management, Aarhus School of Business, Aarhus BSS, Aarhus University2 Centre for Organizational Renewal and Evolution (CORE), Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Management, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University
A Method for studying Entrepreneurial Opportunities
Starting from a social constructionist viewpoint and siding with the enactment/creation perspective this paper seeks to develop a specific method for researching individual opportunities. Drawing on science and technology studies as well as poststructuralism, a concept of opportunities is formulated where opportunities are seen as dynamic in the sense that they are enacted in different social practices at different sites. The method is illustrated through an analysis of the birth of The Republic of Tea, a very successful tea company, as presented in the book "The Republic of Tea".
Agse International Entrepreneurship Research Exchange, 2008
entrepreneurship; opportunity theory; republic of tea
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AGSE International Entrepreneurship Research Exchange, 2008