We suggest that social media can contribute to reconnecting audiences’ everyday practices to issues of cultural heritage in museum institutions. Social media can support the creation of dialogical spaces in the museum, both playful and reflective, that allow audiences to engage in the ongoing construction and reproduction of cultural heritage creating novel connections between self and others and between past, present and future. We present experiences from a current research project, the Digital Natives exhibition, in which social media was designed as an integral part of the exhibition to connect issues of digital heritage with audiences’ everyday practices in a museum. We point to the fact the use of social media in museums not only challenge us to rethink the design of technology for museum experiences. Social media also challenge us to rethink conceptions of museums and cultural heritage focusing on the connections between audiences practices and the museum exhibition.
Heritage and Social Media: Understanding Heritage in a Participatory Culture, 2012, p. 126-144