1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus BSS, Aarhus University3 Marketing and Sustainability, Aarhus School of Business, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University5 Department of Management, Aarhus BSS, Aarhus University
This paper presents the results of a study of Danish consumers' attitudes to packaging and the importance of the environmental and functional characteristics of packaging for their purchasing decisions. The aim is to evaluate whether and how purch behaviour can be influenced in such a way as to limit the environmental problems caused by packaging. The study deals with consumers' attitudes to (a) packaging in general, and (b) the specific packaging which consumers take home with them (primar packaging). Consumers' attitudes to various industrial, transportation and storage packgaging are not explicitly included in the analysis. The paper concludes with a discussion of the implications of the results for the environmental authorities a and packaging manufacturers.
Journal of Consumer Policy, 1996, Vol 19, Issue 3, p. 339-363