1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus BSS, Aarhus University3 unknown
Perspectives for Danish companies
Introduction: In spite of what may on the face of it seem like an increasing internationalisation of consumer patterns within the food area it is relatively clear that major national and regional differences persist. In the light of the establishment of the European Single Market from 1993 and its links to the markets of the EFTA countries the relative importance of the national boundaries must be expected to diminish whereas other boundaries will become more apparent. The latter boundaries which are of vital importance to international marketing are the cultural boundaries dividing Europe into regions with individual cultural and consumption pattern.
Ledelse Og Erhvervsoekonomi, 1993, Vol 57, Issue 4, p. 233-248