1 Department of Language and Business Communication, Aarhus School of Business, Aarhus BSS, Aarhus University2 Department of Business Communication, Aarhus BSS, Aarhus University3 Department of Business Communication - Center for Virksomhedskommunikation, Department of Business Communication, Aarhus BSS, Aarhus University4 IULM University, Milan, Italy5 Department of Business Communication, Aarhus BSS, Aarhus University
In this study we intend to examine the way in which bloggers and blog readers framed a company performance during a crisis, but looking at the most discussed crisis's themes, at the sources of their statements and at their evaluations. To facilitate that, we focused on a specific crisis case, the Alitalia's one, as this case shows some specificities that have influenced the contents of the communicative discourses among bloggers and blog readers on the organization's response to its crisis.
blogosphere; crisis; alitalia; discourses
Main Research Area:
Euprera 2010 "Communication in a changing society; dynamics, risks and uncertainty"<strong/>