A text and casebook for language and business students at BA level. Written by experienced teachers and researchers from Aalborg University, University of Southern Denmark, University of Aarhus, Copenhagen Business School, and Aarhus School of Business, Meanings and Messages offers a new and updated approach to intercultural communication. Meanings and Messages introduces students to culture, communication, and business and contains authentic examples of how Danish companies deal with intercultural issues in various text genres. Study questions, classroom exercises and project ideas are included.
Meanings and Messages: Intercultural Business Communication, 2006, p. 61-76