Krystallis Krontalis, Athanasios6; Ormrod, Robert P.6; Christensen, Katrine5
1 Department of Management, Aarhus BSS, Aarhus University2 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Economics and Business Economics, Aarhus BSS, Aarhus University4 Department of Management - MAPP - Centre for Research on Value Creation in the Food Sector, Department of Management, Aarhus BSS, Aarhus University5 unknown6 Department of Management, Aarhus BSS, Aarhus University
A Social Network Analysis of EMAC Annual Conferences
Recent years have seen a growing interest in the nature of scientific collaboration, as researchers have become interested in how knowledge is generated in research communities. The aim of the current paper is to provide insights into the structure of the European Marketing Academy (EMAC) and to examine the appearance of patterns and regularities in the way EMAC members choose collaboration partners. The work is based on a Social Network Analysis of the co-authored publications presented at the 2000-2010 EMAC conferences. Results show that the main selection criteria for choosing collaboration partners is socio-cultural and geographical) proximity rather than marketing sub-discipline, pointing towards a very systematic tendency for EMAC members to be organised around institutions in the same or culturally related countries.