An interplay-of-practice approach to culturing organizations
The research strategy interview at the level of the signifier was developed in relation to a qualitative interview project into cross-cultural encounters temporarily and spatially framed by academic organizational settings. The research interest is gender and ethnicity. However, neither happens all the time, nor is it present in all encounters. Therefore, gender and ethnicity are de-centered. Crucial for the research strategy is the focus on the ‘interplay-of-practices’.
Communication and Pr From a Cross-cultural Standpoint: Practical and Methodological Issues, 2012, p. 67-85