The island of Læsø with roughly 2000 inhabitants is sited 1,5 hours off the coast of North Western Denmark. The long term tendency regarding population growth has been negative for the island, reflecting a distinct pressure on sustaining livelihoods for the inhabitants of the island. However, in recent years significant projects in particular evolving from a local production of salt have been initiated. These projects constitute a promising potential for revitalizing the local economy. Our analysis is based on the assumption that in order to qualify as rural development, rural economic growth should be based on the utilization of rural resources (van der Ploeg et al., 2008) as well as what others have termed “the otherness” and “left-over-qualities” which distinguishes rural areas (Anderson, 2000). As such, the projects on Læsø are excellent examples of successful rural innovation and development.