1 Department of Management, Aarhus BSS, Aarhus University2 School of Communication and Culture - Scandinavian Studies, School of Communication and Culture, Arts, Aarhus University3 Centre for Teaching Development and Digital Media, Arts, Aarhus University4 School of Communication and Culture - Scandinavian Studies, School of Communication and Culture, Arts, Aarhus University5 Centre for Teaching Development and Digital Media, Arts, Aarhus University6 Department of Management, Aarhus BSS, Aarhus University
Questions we care about (Objectives) In this paper we address the question of what role affect can play in entrepreneurship education. In particular we seek to explore how educators can create activities that leverage affect to instigate learning in the students. Approach In the paper we use a single case study to explore the role of affect in entrepreneurial learning. The study focuses on a learning activity involving the creation of a flashmob by the students, as well as the buildup to the flashmob, which included a Lego based exercise. The case study builds on a combination of observation data, interviews with the teacher and the students as well as entries from the students’ learning logs. Results The study shows that the entrepreneurship educator in the case did create platforms for affect that were conducive to entrepreneurial learning. We also found the different platforms created very different patterns of affect. We suggest that these differences are due to differnces in the space in which the learning activity occurs, and the temporal duration of the activity. Implications Our study suggests that entrepreneurship educators can and should seek to address the issue of affect in their teaching. We also provide evidence of how teachers can create learning-conducive platforms. Value/Originality The study bridges theoretical insight into the affective turn and empirical data from an entrepreneurship classroom. This results in useful descriptions of learning activities and the affects created both within and among the students. We also point to challenges and risks involved in leveraging affect in entrepreneurship teaching.