The Good Guide application's role in communicating knowledge about Corporate Social Responsibility
How do web 2.0 and mobile technologies affect the available means for interaction between consumers and corporations? What are the implications for communicating corporate social responsibility? Gee (1996:6) states that “When we write or read, speak or listen, we coordinate and are coordinated by specific identities, specific ways of using language, various objects, tools, technologies, sites and institutions, as well as other people’s minds and bodies.” Using Gee’s focus on the connection between language use, technology and context as part of identities in interaction, this paper explores the potential and implications of mobile technologies for the communication of Corporate Social Responsibility (CSR). The Good Guide iPod application is a mini third party database of product rankings in terms of social responsibility towards consumer health, environmental impact and social effects of production. It offers a space for examining the potential impacts of a technology mediated interaction between consumers and corporations.