1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus BSS, Aarhus University3 Marketing and Sustainability, Aarhus School of Business, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University5 Department of Management, Aarhus BSS, Aarhus University
Evaluations of programs whose purpose is to increase recycling in Denmark through changing consumer waste handling practices are reviewed on the results discussed in a behavioural science framework Denmark is one of the fastest-moving European cou with regard to policies targeting consumer waste handling. Danish authorities have succeeded in motivating consumers to source separate waste. Possible explanations for the positive attitudes are discussed. The good intentions of seemingly well-mo citizens are not always borne out in adequate action. Possible reasons and implications for policy are discussed.
Economy, Environment and Technology: a Socioeconomic Approach, 1994, p. 51-73