1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus BSS, Aarhus University3 Aarhus School of Business, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University5 Department of Management, Aarhus BSS, Aarhus University
What will the impact of science be ten years from now in the food industry? Large or overwhelming most people will probably agree. But before we can be any more specific, we need to address the questions of what type or aspect of science or technology we have in mind and secondly, what kind of impact we are talking about. Since there are a large number of technologies whose impact can be relevant to study a variety of different angles, this is indeed a challenging task. In this paper, we consequently do not start by looking at any particular technology and discuss which impact it will have in the future. Our approach is to construct a number of likely pictures of the future and then look at the role and impact of technology and science in each of the pictures. We do this by using an industry level scenario technique, in which we rely heavily on expert and industry inputs representing both the 'technology push' and 'market pull representatives', whom we feel are both very important basic driving forces. The aim is to get an idea of the very different roles science or technology can take in the near future for a specific industry, in this case the Danish food industry and present a methodological approach that might accomplish this aim.
MAPP; Ny teknologi; Kompetence; Dansk fødevareindustri; Metodisk tilgang; New technologies; Competence; Danish food industry; Methodological approach
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6th International Conference on Agricultural Biotechnologies: New Avenues for Production, Consumption and Technology Transfer, 2002