Teresa de Noronha Vaz, Peter Nijkamp, Jean-Louis Rastoin
1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus BSS, Aarhus University3 Marketing and Sustainability, Aarhus School of Business, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University5 Department of Management, Aarhus BSS, Aarhus University
A model of consumer decision-making and behaviour with regard to organic food is developed and applied on survey data from eight European countries. It is found that the reasons given and the reasoning behind choosing organic products are quite similar across countries and are independent on the processing level of the product. However, whereas behavioural intentions are predictive of behaviour in the North, this is to a much lesser extend the case in the South of Europe. Policy implications and possible reasons for the difference between North and South are discussed.
Traditional Food Production and Rural Sustainable Development: A European Challenge, 2009, p. 173-192