Abstract The primary objective of this paper is to analyse some initiatives used to promote entrepreneurship during the last 30 years of Danish Industrial Policy. A statistical description is given of the development that the Danish society has undergone, from an agricultural society through the industrial stage to a service or knowledge society. Parallel with this historical development, several initiatives to promote entrepreneurship have been implemented as part of Danish industrial policy. These initiatives are analysed with respect to objectives and means and ordered according to Sheth and Frazier's (1982) model of planned social change, examining whether initiatives can be a means of creating change in attitudes or in behaviour or in both? The basic idea underlying Sheth and Frazier's model is that different strategies can be used to bring about socially desirable attitudes and behaviour. The choice of strategy depends on whether the target groups: 1) have a positive or negative attitude towards what is socially desired, and 2) are engaged or not engaged in socially desired action During the last 30 years, entrepreneurship has become what most nations would call a socially desirable action and thus a target for planned social change. However, the model introduced by Sheth and Frazier has never been used to analyse how this socially desirable action can be promoted. Undertaking such an analysis is the ambition of this paper, and based on this analysis, the paper will, will conclude in recommending strategies for launching future initiatives to promote entrepreneurship.
Entrepreneurship; Attitudes; Behavior; Social Change
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12th Nordic Conference on Small Business Research, Kuopio, 2002