1 Department of Language and Business Communication, Aarhus School of Business, Aarhus BSS, Aarhus University2 Knowledge Communication, Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Management - Nobelparken, Aarhus BSS, Aarhus University4 Department of Management - Nobelparken, Aarhus BSS, Aarhus University
The WWW simplifies the process of delivering online instructions through multimodal channels because of the ease of use for voice, video, pictures, and text modes of communication built into it. Given that instructions are being produced in multimodal format for the WWW, how do multi-modal analysis tools help us understand the impact of multimodal channels used in instructions? This paper looks at Kress and VanLeewan's questions of "how narrative is shaped in a specific mode and how it is reshaped when it appears in different modes?" (2001:128) In addition, the intersection of linguistics and rhetoric is explored as a means of understanding the multimodal possibilities for technical communication genres such as instructions.
Ikke Angivet, 2006
Main Research Area:
360 degrees around the Instructional Text, 2006
Aarhus School of Business, Department of Language and Business Communication