1 Department of Business Administration - Management, Department of Management, Aarhus BSS, Aarhus University2 Department of Management, Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Management, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University
The international business environment is highly regulated by rules such as norms, standards and directives.The legitimacy for rule-makers is understood to be kernel to the rules’ proper implementation and diffusion. Contrary to the typical analysis of rule-making, this paper includes two governance modes, public and a private, in the analysis of how legitimacy is created and interspersed. Thus, this paper embarks upon a comparative analysis of the legitimacy in the rule-making of sustainable agriculture from a new institutional perspective. By means of a case analysis, the paper compares the two approaches, which are viable options to the governance of organic agricultural rule-making within the EU.