Presentation of a new model of crisis communication called the rhetorical arena. This new model is compared to W. Benoit's theory of image restoration strategies and T. Coomb's theory of crisis communication as relationship management. The new model is based on a multi-vocal approach taking into account the many corporate and non corporate 'voices' which meet, compete, collaborate or negotiate during a crisis situation. The model conceives crisis communication as mediated through four parameters: context, media, genre, and text.
Conference on Corporate Communication - Wroxton, 2005