1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Management, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University
When the Berlin Wall crumbled in 1989 and communist regimes all over Eastern Europe subsequently came tumbling down, retailing in Eastern Europe was in a dire state following decades of neglect. In the centrally planned economies of Eastern Europe retailing had not been allowed to fulfil the central role it plays in modern market economies - i.e., to bridge the gap between the processes of production and consumption - as retailing had only been considered a necessary evil in an otherwise production-oriented plan. Since then much has changed. This article points to some of the changes that have occurred in the structure of food retailing in Eastern Europe over the past decade and presents the results of an exploratory study of how food retailers in six Eastern European countries buy fish and cheese.
European Retail Digest, 2002, Vol 33, Issue -, p. 49-51