1 Knowledge Communication, Aarhus School of Business, Aarhus BSS, Aarhus University2 Department of Management - Nobelparken - Center for Virksomhedskommunikation, Department of Management - Nobelparken, Aarhus BSS, Aarhus University3 Department of Management - Nobelparken, Aarhus BSS, Aarhus University4 Haute École de Gestion de Genève, Switerland , Switzerland5 Arizona State University -- emeritus6 Department of Management - Nobelparken, Aarhus BSS, Aarhus University
Implications for Communicating Change using Organizational Culture
Shifting the focus in Change Management as a Field from the best way to send messages to the experience and understanding of the receivers offers a new direction that goes beyond a Management-centric perspective on Change Management Communication. To do this, we examine 61 interviews with employees experiencing change about a key communication aspect in Change Management, the Change announcement. These interviews were gathered by professional students as part of the Change Management Course in the MBA program. We use patterns of change communication discussed in the interviews to offer a basis for a broader perspective on experiencing change, which includes interaction between the Change Managers and employees in the organization.
Change Management; Communication
Main Research Area:
IEEE International Professional Communication Conference, 2013