This paper reports findings from a project comparing retail buy-ing behaviour in Poland and Germany. The study demon-strates several differences in the way listing decisions are made in the two countries - differences which at the same time raise prob-lems and offer opportunities for small and medium-sized suppliers.
Proceedings of the 7th Conference on Cross-cultural Consumer and Business Studies, 1999
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7th Cross Cultural Research Conference, Cancún, Mexico, 1999