1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Management, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University
This paper reports findings from a project comparing retail buy-ing behaviour in Poland and Germany. The study demon-strates several differences in the way listing decisions are made in the two countries - differences which at the same time raise prob-lems and offer opportunities for small and medium-sized suppliers.
Proceedings of the 7th Conference on Cross-cultural Consumer and Business Studies, 1999
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7th Cross Cultural Research Conference, Cancún, Mexico, 1999