Literature on business model innovation portraits an open business model as a modern and lucrative approach to conducting business, and even as a way to engage in open innovation activities. Using archival data and interviews with key employees of the two largest media groups from Denmark, we show the recent developments in the Danish newspaper industry, especially how the Internet and related technology developments have disrupted the long-standing successful business model of the industry. Our findings suggest that a more nuanced understanding of the term ‘openness’ is needed since the opening of business models during technological dynamics may have far more diverse consequences than it has been reported in the literature so far and can even become a major threat to business viability.
Business model; business model innovation; Open business model
Main Research Area:
10th International Open and User Innovation Workshop, 2012