1 Department of Language and Business Communication, Aarhus School of Business, Aarhus BSS, Aarhus University2 Centre for Corporate Communication, Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Business Communication, Aarhus BSS, Aarhus University4 Department of Business Communication, Aarhus BSS, Aarhus University
A Multidimensional Reception Model for Analyzing Employee Identification with Corporate Values
In response to the growing interest in the field of organizational identification and the analysis of employee attachment in organizations, this paper presents a multidimensional reception model for analyzing the level of employee identification with corporate value statements. The identification model extends a multidimensional model for media reception originally proposed by Schrøder in the field of media reception studies. The proposed model combines the reception dimensions Comprehension, Discrimination, Implementation, Motivation, and Position. This model allows the analysis of the complexity, nuances and diversities of employee identification with corporate texts in organizations. In addition to this, the model may help to uncover the positive and negative factors that influence the identification level.